I am frequently amazed by the amount of customers who follow their enquiries about my designs with phrases such as "sorry to bother you", "I hope it's not too much trouble" or "sorry to be a pain". Maybe it's because we live in an era of supermarket giants and fast food, we no longer expect customer service.
Bubblegum colours - the customer's idea! The small shopkeeper rises again
In the days of the small shopkeeper (not so long ago), expert advice was a given. The seller knew their stock and probably their customers too. Information on their product was part and parcel of the selling process.
As more independent traders turn their attention to internet selling, this is a vital tradition that is being revived. Buying online has huge plus points, such as not having to battle your way through the crowds at Christmas! However, one of the down sides is that you don't see the item 'in the flesh' before you buy. Some interaction is essential if you are looking for the right thing. Besides, a bit of human contact is always welcome in what is generally a solo pursuit.
Buyers inspire
Many online craft sellers offer a bespoke design service so customer relations are a top priority! One of my reasons for starting Crafty Jo Designs was because of a general frustration with the standard fare on the High St. Personally, I welcome input from my customers as it often gives me inspiration. I am regularly asked for different colour ways in my felt flower jewellery range. These have led to all sorts of lovely combinations I may never have thought of. Recently a customer asked me to make a kindle cover with a teapot design on it. This got me thinking about my pincushions and how a teapot style range would be lovely (watch this space).
Many online craft sellers offer a bespoke design service so customer relations are a top priority! One of my reasons for starting Crafty Jo Designs was because of a general frustration with the standard fare on the High St. Personally, I welcome input from my customers as it often gives me inspiration. I am regularly asked for different colour ways in my felt flower jewellery range. These have led to all sorts of lovely combinations I may never have thought of. Recently a customer asked me to make a kindle cover with a teapot design on it. This got me thinking about my pincushions and how a teapot style range would be lovely (watch this space).
| Expect the best What I am trying to say is that we shouldn’t be afraid to ask. Customers should expect satisfaction and traders should be happy that someone is showing an interest in their wares. I guess the age-old saying is true after all! | The customer is always right! |
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